Category Archives: Los Angeles

Los Angeles : Dissociation Superhighway

Aug 8, 2013

LOS ANGELES DISSOCIATION SUPERHIGHWAY

Los Angeles exudes a definite psychic difference from other large cities. People don’t associate.  To associate is to connect someone or something with something else in one’s mind.  To group.  To collaborate.  We don’t do that in LA.  Communities are hard to come by.  More often than not, we dissociate:

“That is an asshole in a Toyota Tundra blocking my lane, not a man driving carefully because he’s driving his elderly grandmother home from the hospital.  That’s not a breathing, fragile human being balancing a two-wheeled machine.  It’s a goddamn biker in my lane.  That’s not another person in my line of work who might be an interesting partner. It’s my competition.”

SUNSET STRIP 101 LOS ANGELES TRAFFIC

Identified here are four similarities between the autopolis of Los Angeles and the information superhighway (what a throwback phrase!).  The same way Angelenos fail to see each other as humans is similar to the way we interact and dissociate online.  You don’t believe me?  Start your soundtrack.  Here we go…

LOS ANGELES THEATER DOWNTOWN

Competitive psychic isolation // Competing intent for attention

Los Angeles is an autopolis, a postmodern mess of Carmageddons and A Clogwork Orange.  Yes, really, A Clogwork Orange.  The shoulder-rubbing interaction of public transportation, plus opportunities to actually walk through a neighborhood that New York City and Chicago provide are absent from most urban areas of LA. Lack of community is pervasive. Los Angeles residents drive from the garage to the freeway to the parking lot. There’s no forced diversity, and casual interaction is strained—you’re always in someone else’s way.  Such is the Internet, where we position ourselves as the individual, the master, completely in control of how we present ourselves, constantly demanding someone, anyone, look at us!  Retweet us!  Like us!  Psychic isolation and demand for attention drive dissociation.

LOS ANGELES POOL AT NIGHT

Supremacy of the beautiful // Idealized personal presentation

The rating system for human hotness is strictly enforced in Los Angeles.  The ultimate is a ten.  Everyone wants to be a ten.  Very few people are tens, but there are more here than anywhere else, and lots of nines and eights, and this is the cause of much frustration. People rating themselves on an unrealistic cultural ideal is just what we do.  The vanity that Los Angeles has long been mocked for is rampant on the web.  Don’t argue.  You’re all doing it on Facebook and Instagram, shaving off the sweetest, juiciest bits of that lifestyle you lead for everyone else to observe and enjoy.  We recoil from reality, dissociating from real connections.

SCIENTOLOGY ART MUSEUM GARBAGE HUBBARD

Ideological separation // Physical separation

Online, we delve into the same type of separatist experiences Los Angeles citizens must endure to stay sane.  After a few years traveling cross-town in brain-numbing traffic for parties, waxings, weddings, and work, many an Angeleno has vowed to never leave their neighborhood, excepting yearly vacations.  Compare that to traversing the web, where you choose exactly what to accept and what to ignore, like Eastsiders and Westsiders on our respective sides of the 405. We don’t have to argue.  We don’t have to go anywhere uncomfortable.  Each website click and food delivery funnels us deeper down an ideological pathway. We selectively narrow our online and physical explorations, dissociating from opportunities for growth.

LIQUOR MART LOS ANGELES PUSSY WAGON

Constant distraction // Ad bombardment

Any visitor to LA is immediately struck by the heavy population of billboards, murals, brightly painted storefronts, moving ads, publicity stunts, galas and openings and skywriting and neon.  The giant buildings and car-ensconced status of each potential consumer means advertisers must work that much harder to reach us, cluttering the landscape with sexy giants.  It’s the banner ad of life.  The pop-under of the soul.  Online advertisements are becoming
increasingly stubborn
, limiting your “Skip Ad” options and counting down those interminable seconds until we reach that content or destination we so earnestly desire.  It’s difficult to drive without ad distraction in LA, and just as difficult to navigate the web without an ad up in your face.  Constant distraction dissociates us from the task at hand, whether it’s making a left turn or researching a paper.

PARAMOUNT LOT LOS ANGELES

I do love Los Angeles. And while I believe both the Internet and Los Angeles are cliquey, competitive, and isolative, they’re also wonderlands of opportunity and small pockets of community.

What’s your take?

xo,

suzymae

Lyft Love

Jul 7, 2013

If you know me, you know I love Lyft, the community-powered transportation system.  Basically, it’s an app you use to connect with a network of drivers, cars garnished with giant and furry pink moustaches. You open Lyft, request a driver, then the nearest driver’s photo, name, car, and estimated minutes to your location pop up on your phone.  Boom.  Done.

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You get a text when the Lyft arrives, and once you’re at your destination, you fist-bump, hop out, and pay later via the app. There’s a suggested donation, but you can adjust up or down, depending on how rad your driver was, then rate them on a 1-5 scale.  I’ve always upped the donation.  Lyft drivers are some of the most interesting, friendly people I’ve met in this town, and in LA, that means a lot.

But in Los Angeles, cab drivers aren’t adjusting to the competition.  They’re trying to shut the service down, going to City Hall and insisting Lyft be held to standards of taxi services.  Never mind that Lyft is in complete compliance with city car service requirements, and each driver and incident is insured for one million dollars.
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Cabs in Los Angeles are a broken system.  From personal experience, I know.  Imagine a totaled vintage Jaguar.  Destroyed by a United cab driver.  Realize the driver has no insurance– and that his cab company refuses to accept responsibility by using a workaround, similar to Walmart’s aggressively assholish part-time wage slavery:  if cab drivers are employed less than a certain amount of hours, they are part-time.  The cab company then does not have to cover them.  Insurance is then the drivers’ responsiblity.  Many of the taxi drivers you see in Los Angeles are uninsured and part-time, who risk lives and propery damage, recklessly crossing lanes and tailgating cars.

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The LyftLove community came out to support Lyft this week, sharing stories, meeting the founder, writing letters to Mayor Garcetti, and some of us… like me… spoke on film to cement our support for the service.  The very idea that cabbies– aggressive drivers who refuse to take passengers’ desired routes, complain about credit cards, and often take hours to arrive on weekend nights– have the audacity to insist a superior business model be destroyed simply because it’s improved upon their outdated model, is laughable.  If it weren’t so serious.  So I’ve turned into a Lyftvangelist.

Keep Lyft Alive is a blog featuring stories on how Lyft has affected Angelenos.  From elderly parents being able to safely complete errands, to safe partying, to the simple act of human connection, Lyft is a true community service. Did I mention you pay what you want?

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Lyft uses resources we already have (people with cars), connects them at a fair rate, and is safer and more secure than taxis or public transit.  If I need to leave a situation, I know a Lyft driver will be there immediately and take me anywhere I need to go. After my 24 hour airport ordeal trying to get from Miami to Los Angeles, Ryan, the driver picking me up at LAX handed me a krispy, bottled water, and charged me half of what a taxi would have.  It was relief incarnate.  When I’m going out, I refuse to risk a DUI.  I use Lyft.  If my friends drunkenly insist on driving, I can call them a Lyft and then pay for it once they get home safe.

LYFT-COMMUNITY-SERVICE-HELPS-SUZYMAE

Lyft drivers will even pick people up from bus stops when they’re not active with a fare. The drivers are some of the most interesting, friendly people I’ve met in this town, and in LA, that means a lot.

If it’s not working (taxis), fix it (Lyft).  Live, learn, and optimize.

xo,

suzymae

Edit:  Just realized I’m gracing a  #WhyILyft promo, so here’s what it’s all about:  Your Lyft stories can inspire change! Head to Twitter and Instagram to tell your story using ‪#‎WhyILyft‬ to show policymakers how Lyft benefits you and your community.

#whyilyft-suzymae

Transmedia branding: the Why and the How

Jul 7, 2013

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Working as a strategist and artist at the intersection of creativity and commerce, I had the honor of speaking with Ron Martino and Josh Wattles at a fan-focused Transmedia LA event.

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Hal Hefner, Noah Nelson, Jay Bushman and Michael Annetta organize the thousand-plus-strong Los Angeles group, setting up events the first Monday of each month, often at Busby’s East.  The venue is perfect– panelists get to speak from couches under a large screen to a crowd of people perched on balconies, seated in rows, and sprawled across couches.

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I set up the evening with an explanation of why branding is so important for transmedia creations: the world is growing increasingly complex.  In an overwhelming landscape, consistency and familiarity breed trust, gain attention, and create fans.

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The incredibly intelligent Ron Martino from deviantART (aka techgnotic) spoke about his success in managing fans, discussing deviantART’s excellent “artist-generated-content” illustrated story, Odyssey.  You must read this story to understand the quality of storytelling and attention to narrative detail a large group of disparate artists and writers can generate within a well-defined structure.

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Josh Wattles provided a legal perspective, discussing how deviantART is managing the rights of artists within a group-created project.  Short answer- there is no short answer.   This is why transmedia is the future.  It’s a complex, wide-open minefield of opportunity.  That’s entropy for you.  As I said in my deck and many times before: the fastest to adapt are the first to succeed.

Whether you enjoyed the talk in person and want the deck, or missed the event and need to catch up on the insights, the full interactive PDF is below.  I’d love to hear what you found useful or intriguing– hit me up on Twitter!

Live, learn, and optimize,

suzymae

Major thanks to everyone who came out to support, especially Hal for organizing, Ron for the collaborative preparation, and Jon Hrubesch for permission to use his beautiful image, “Stargate Control,” in the deck.  Altered iPhone images (hey, it was dark in there!) via A Beautiful Mess.