Category Archives: Strategy

Unknown Unknowns

Nov 11, 2013

A string of new projects.  Unfamiliar clients.  New people and working styles.  Unknown unknowns.

Assuming an approach that worked for one set of information will work for the next combination is a dangerous path.   Just because you have a hypothesis doesn’t mean it’s true.  The first step to strategy is to know that you know nothing.

I was in Texas recently, talking about Donald Rumsfeld and his “unknown unknowns” quote, and the categorization of information.

Four categories of information:

1.  Known knowns.  What you know you know.  

2.  Unknown knowns.  What you know you should know.  

Data that exists, but we must obtain.  With luck, this becomes a known known.

3.  Known unknowns.   What you know you don’t know.  

What we know we must discover.  With effort, this becomes a known known.

4.  Unknown unknowns.  Unanticipated but relevant data, revealed unexpectedly.  

Information revealed in an order that could not have been predicted using known data.  

So how do we visualize this?

Attempt I.

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Attempt II.

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Attempt III.

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Attempt III’s going to make a glorious Post-It board.

xo,

suzymae

Pathetic Facebook attention request

Sep 9, 2013

FB collage

I don’t often do this but everyone is doing this, so I thought I would try it so as not to be excluded…..It occurs to me, and by ME I mean everyone who has copied and pasted this word for word that for each and every one of you on my friends list, I catch myself looking at your pictures, sharing jokes and news, as well as support during good and bad times, among other generic tropes of interpersonal digital communications. To be repetitive and obvious, let me state that I am also happy to have you among my friends. We will see who will take the time to read this message until the end because it is long, attention-seeking, and poorly written. If you appreciate your friends from all over the world, i.e., no sociopaths, go ahead and copy this into your status too, even if it’s just for a minute. Because sometimes we post things on Facebook with the intent of deleting them immediately. Let me guilt trip you and say I’m going to be watching to see who takes care of the friendship, just like me. Thank you all for being a part of my life. Copy and paste please, don’t share or personalize. This makes it less meaningful, but I’m going to passive-aggressively imply my loneliness with the next statement: If no one reads my wall, this should be a short experiment. This is a Facebook game to see who reads and who just scrolls, because reading inane comments on Facebook is the only appropriate way to show you care about someone. So, if you read this, leave one word on how we met, even though one word is the exact opposite of a thoughtful, relationship-building conversation. Only one word, then copy this to your wall so I can leave a word for you. Please don’t add your word and forget or neglect to copy because I really need this emotional blackmail pity party to go viral in order to feel better about myself by swapping transactional likes and meaningless words for actual human interaction.

Los Angeles : Dissociation Superhighway

Aug 8, 2013

LOS ANGELES DISSOCIATION SUPERHIGHWAY

Los Angeles exudes a definite psychic difference from other large cities. People don’t associate.  To associate is to connect someone or something with something else in one’s mind.  To group.  To collaborate.  We don’t do that in LA.  Communities are hard to come by.  More often than not, we dissociate:

“That is an asshole in a Toyota Tundra blocking my lane, not a man driving carefully because he’s driving his elderly grandmother home from the hospital.  That’s not a breathing, fragile human being balancing a two-wheeled machine.  It’s a goddamn biker in my lane.  That’s not another person in my line of work who might be an interesting partner. It’s my competition.”

SUNSET STRIP 101 LOS ANGELES TRAFFIC

Identified here are four similarities between the autopolis of Los Angeles and the information superhighway (what a throwback phrase!).  The same way Angelenos fail to see each other as humans is similar to the way we interact and dissociate online.  You don’t believe me?  Start your soundtrack.  Here we go…

LOS ANGELES THEATER DOWNTOWN

Competitive psychic isolation // Competing intent for attention

Los Angeles is an autopolis, a postmodern mess of Carmageddons and A Clogwork Orange.  Yes, really, A Clogwork Orange.  The shoulder-rubbing interaction of public transportation, plus opportunities to actually walk through a neighborhood that New York City and Chicago provide are absent from most urban areas of LA. Lack of community is pervasive. Los Angeles residents drive from the garage to the freeway to the parking lot. There’s no forced diversity, and casual interaction is strained—you’re always in someone else’s way.  Such is the Internet, where we position ourselves as the individual, the master, completely in control of how we present ourselves, constantly demanding someone, anyone, look at us!  Retweet us!  Like us!  Psychic isolation and demand for attention drive dissociation.

LOS ANGELES POOL AT NIGHT

Supremacy of the beautiful // Idealized personal presentation

The rating system for human hotness is strictly enforced in Los Angeles.  The ultimate is a ten.  Everyone wants to be a ten.  Very few people are tens, but there are more here than anywhere else, and lots of nines and eights, and this is the cause of much frustration. People rating themselves on an unrealistic cultural ideal is just what we do.  The vanity that Los Angeles has long been mocked for is rampant on the web.  Don’t argue.  You’re all doing it on Facebook and Instagram, shaving off the sweetest, juiciest bits of that lifestyle you lead for everyone else to observe and enjoy.  We recoil from reality, dissociating from real connections.

SCIENTOLOGY ART MUSEUM GARBAGE HUBBARD

Ideological separation // Physical separation

Online, we delve into the same type of separatist experiences Los Angeles citizens must endure to stay sane.  After a few years traveling cross-town in brain-numbing traffic for parties, waxings, weddings, and work, many an Angeleno has vowed to never leave their neighborhood, excepting yearly vacations.  Compare that to traversing the web, where you choose exactly what to accept and what to ignore, like Eastsiders and Westsiders on our respective sides of the 405. We don’t have to argue.  We don’t have to go anywhere uncomfortable.  Each website click and food delivery funnels us deeper down an ideological pathway. We selectively narrow our online and physical explorations, dissociating from opportunities for growth.

LIQUOR MART LOS ANGELES PUSSY WAGON

Constant distraction // Ad bombardment

Any visitor to LA is immediately struck by the heavy population of billboards, murals, brightly painted storefronts, moving ads, publicity stunts, galas and openings and skywriting and neon.  The giant buildings and car-ensconced status of each potential consumer means advertisers must work that much harder to reach us, cluttering the landscape with sexy giants.  It’s the banner ad of life.  The pop-under of the soul.  Online advertisements are becoming
increasingly stubborn
, limiting your “Skip Ad” options and counting down those interminable seconds until we reach that content or destination we so earnestly desire.  It’s difficult to drive without ad distraction in LA, and just as difficult to navigate the web without an ad up in your face.  Constant distraction dissociates us from the task at hand, whether it’s making a left turn or researching a paper.

PARAMOUNT LOT LOS ANGELES

I do love Los Angeles. And while I believe both the Internet and Los Angeles are cliquey, competitive, and isolative, they’re also wonderlands of opportunity and small pockets of community.

What’s your take?

xo,

suzymae