Move over, hot dog.  Pizza was up last week.  Thanks to illuminating viral videos “P-I-Z-Z-A” and “Pizza,” last week saw an uptick in pizza searches and an overall increase in pizza consumption.

First, the Olsen Twins released a little known blooper from one of their fantastically successful video series, “Olsens Outta Underwear: Learning to Use the Dishwasher.”

Google got in on the hot, melty, cheesy action as well, releasing a ten minute ode to the crusty sustenance, cleverly disguised as an introduction to using an iPhone and styling yourself as though it were 1993 and you’re just sitting down for a Comedy Stop headshot.

The pizza meme also carried over to ancient posts, such as this hotly accessed Green Box pizza transportation device tutorial from over a year ago.  Analytics show September 26th broke the bank for views with almost thirteen thousand unique visitors– impressive when hits were only 70 a mere 3 days before, on September 23rd.

Hits went up September 24th, the day popular tech site BoingBoing linked to the Olsen Masterpizza Theatre.  While Saturday saw no significant increase, Sunday exploded with attention, thanks to the multiple Tweets linking to the unique pizza box video.  Over the past 24 hours, the Green Box has been linked to from personal blogs and soft news sites, such as Tumblr, Boy Genius Report, and Feedjunkie.  Quite the increase for a video that’s existed for OVER TWO YEARS.  It’s gotta be the meme.

Compete.com shows overall interest in www.pizza.com has long overshadowed other easily eatable snacks sites like www.hamburger.com and www.falafel.com.  The existing affection for pizza means the tipping point for widespread pie fury is much more accessible that that of bunned or pita-wrapped edibles.  Would an Olsens video for hamburger reach such levels?  Likely, no, due to the accessibility of pizza.  Delivery, the act of bringing food to the consumer, is almost exclusively the realm of pizza joints.  Squareup.com and online delivery make this even simpler for the tech-attuned computer person, typing away at home.

Twends shows mostly neutral Twitter comments regarding pizza, indicating that people are thinking about pizza without emotional motivation.  Comments such as “am sooooooo damn sleeepppyyy uuggghh! I’m really thinkin ab goin home n cumn bk 4 work! N oh order me sum pizza & wings!” from @LovelyLady2010 and “woo! second pizza in 14 hours will be ready in 17 minutes. What to watch while eating? #Sharktopus? #Predators? #NightmareOnElmStreet?” from @NotScarySteve indicate a zombielike craving for the cheesy snack.  One explained by… the emergence of the Pizza Meme.

If you find yourself eating a slice of ‘za today– and you look into the mirror, your face slick and greasy with pepperoni oil– don’t flay yourself emotionally.  Just remember.  It wasn’t you.  It was meme.